Volkswagen Magazine


Volkswagen isn’t just a car company. It’s a community.

VW night at the drive-in.

BECAUSE EXCLUSIVE EVENTS are part of what makes being a Volkswagen Owner so special, we invited Owners from across the country to a special night at the drivein. It was an evening of exceptional entertainment, remarkable community and wonderful family fun. Everyone enjoyed the hit new release The Secret Life of Pets from the comfort of their Volkswagen, while additional perks—like a photo booth where families could ham it up—helped make the night magical. We wanted to thank all those who came out and made the event special. See you at the next one! (Find out about this and other great events at

Protecting endangered rhinos.

VOLKSWAGEN SOUTH AFRICA HAS PARTNERED with The Forever Wild Rhino Protection Initiative in South Africa to fight the poaching of endangered rhinos. VW supplied six Volkswagen Amaroks to be used in anti-poaching initiatives such as rhino notching and monitoring, and also for training field rangers. (Fittingly, Amarok means “wolf” in Inuktitut.) Thomas Schaefer, Chairman and MD of Volkswagen Group SA, told Business Day that rhinos are crucial for the ecosystem and the tourism sector, being part of the big five. “At Volkswagen, we are proud that our vehicles are being used to safeguard our most vulnerable wildlife species,” Schaefer added.

Small scale. Big fun.

LEGO IS CELEBRATING the iconic VW Beetle with an awesome LEGO Creator Expert reproduction. It captures plenty of the cool features that make the 1960s-era Beetle distinctive, including curved fenders, flat windshield, VW logo and an authentic-looking four-cylinder air-cooled engine and fuel tank. Inside, there are accessible forward-tilting seats, detailed dashboard and steering wheel. The roof carries a removable surfboard and a cooler box for beach outings. You can even choose from four different license plate stickers to customize your model. The set is targeted to creators 16-plus, but really, who wouldn’t want a classic surf Beetle?

Making a difference starts here.

WHAT DRIVES VOLKSWAGEN? The same thing that drives the volunteers of Camp Oochigeas. (Camp Ooch, for short.) We both want to make the world a better place. So it’s only natural that Volkswagen teamed up to support the great work at Camp Ooch.

The camp was started in 1983 by volunteers united in their mission to build a getaway for kids affected by childhood cancer. Camp Ooch is privately funded and free for the 1,000-plus kids who come through its doors each year. The organization serves children and their families at The Hospital for Sick Children (SickKids), their urban recreation centre Ooch Downtown in the heart of Toronto, and their residential site in Muskoka. (It’s the only residential camp in Ontario that offers on-site IV chemotherapy treatment and blood transfusions.) Camp Ooch volunteers fill campers’ days with challenging and fun activities—including archery, canoeing, kayaking and rock climbing—giving kids with cancer what they need most: the chance to be a kid.
As part of VW Canada’s Corporate Social Responsibility program, Volkswagen helps set up the camp to ensure that it’s ready for campers when they arrive. VW Canada also donated six brand-new Passat vehicles and one Touareg to help facilitate the camp’s day programs in the city.

Five awards for three new models.

THE NEW TIGUAN, Touran and BUDD-e have been making some noise on the international awards scene. At the Plus X Award (the world’s biggest innovation awards for technology, sports and lifestyle), the Tiguan and Touran won the seal of approval for High Quality, Design, Ease of Use and Functionality. The Innovation and Design award, meanwhile, went to the pioneering zero-emissions BUDD-e concept. The Touran and Tiguan also each received a trophy at the iF Design Award 2016, while the all-electric BUDD-e was recently recognized as “2016 Concept Truck of the Year” at the 15th Annual North American Concept Vehicle of the Year Awards.